All accredited real estate agencies are, fundamentally, created equal. We provide buyer/seller access to the Multiple Listing Service (MLS) -- the nationwide database of available properties. We advertise aggressively in all targeted venues. And so on.
Knowing that we all have the same tools from the same toolbox to work with, it truly boils down to the agent you work with and the level of service his/her agency can provide. Try as they might, a big brand agency will not give you any more buying or selling cache than the agent representing it.
With only brand recognition and agent reputations differentiating real estate agencies, we instill a simple, albeit very important mindset in each of our agents:
You're not just another MLS number.
And for anyone who's ever bought or sold property, this is more important than brand. So maybe it's time you looked at a real estate partner that understands that.
